<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
	<channel>
		<title>Overunity Digital — Blog</title>
		<link>https://overunity.ca/blog</link>
		<description>Notes from Overunity Digital</description>
		
		<item>
			<title>Beyond templates: what a custom build actually buys you</title>
			<link>https://overunity.ca/blog/beyond-templates</link>
			<guid>https://overunity.ca/blog/beyond-templates</guid>
			<pubDate>Wed, 01 Apr 2026 12:00:00 GMT</pubDate>
			<description>
Template sites get you online fast. A purpose-built site gets you ownership, performance, and room to grow—especially when your differentiator is not “we picke</description>
		</item>
		<item>
			<title>Performance is marketing (and support is part of the product)</title>
			<link>https://overunity.ca/blog/performance-is-marketing</link>
			<guid>https://overunity.ca/blog/performance-is-marketing</guid>
			<pubDate>Sun, 15 Mar 2026 12:00:00 GMT</pubDate>
			<description>
Slow pages quietly tax trust and conversions. We treat Core Web Vitals, caching, and image discipline as launch criteria—not an afterthought you fix when someo</description>
		</item>
		<item>
			<title>SEO tooling you keep—and prompts that respect your workflow</title>
			<link>https://overunity.ca/blog/ownership-and-support</link>
			<guid>https://overunity.ca/blog/ownership-and-support</guid>
			<pubDate>Fri, 20 Feb 2026 12:00:00 GMT</pubDate>
			<description>
Our seo.overunity.ca scanner is built for pay-once, keep-the-report clarity, with AI-ready fix prompts so you or your dev can ship changes without guesswork.

</description>
		</item>
	</channel>
</rss>